While there’s no E3 event taking place in any form this year, it appears that the Entertainment Software Association (ESA) is gearing up for a comeback in 2023.
The company’s president and CEO, Stan Pierre-Louis, noted with The Washington Post that it’s aiming to bring back E3 as an in-person and digital event next year. “We’re excited about coming back in 2023 with both a digital and an in-person event. As much as we love these digital events, and as much as they reach people and we want that global reach, we also know that there’s a really strong desire for people to convene – to be able to connect in person and see each other and talk about what makes games great,” he said.
This means, more than likely, that the show will return in public form, as it has been over the past few years. That could spell trouble for journalists who used to attend E3 back when it were merely a trade show.
Prior to the COVID epidemic in 2020, the company had planned to bring back E3 as more of an interactive event instead of like the shows of old, which garnered a great deal of criticism from many, including industry legend Geoff Keighley, who vowed never to attend again. (Side note: he’s moved on to his own Summer Game Fest, with this year’s edition coming later this week.)
Pierre-Louis also stated the advantages of having the show in-person again. “I think there is a space for a physical show,” he said. “I think there’s an importance of having digital reach.
Combining those two, I think there is a critical element of what we think E3 can provide.”
We did question earlier this year whether E3 should make a return, but what do you think? Let us know in the comments!
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