Activision Believes World War II Is Why This Year’s Call of Duty Didn’t Sell Well

Despite the fact that Sledgehammer Games did a great job with Call of Duty: Vanguard, its sales have left a bit to be desired. But instead of blaming their own internal politics over the matter,
Activision Blizzard has found an interesting source to blame lackluster sales on – World War II itself.
During an annual report to investors that took place last week, the company noted, “While Call of Duty remains one of the most successful entertainment franchises of all time, our 2021
premium release didn’t meet our expectations, we believe primarily due to our own execution. The game’s World War II setting didn’t resonate with some of our community and we didn’t deliver as much innovation in the premium game as we would have liked.”
There were some notable problems with the game, but overall it was still entertaining, so…we’re not entirely sure this checks out. Besides, the company previously released World War II themed Call of Duty titles that were best sellers, including Call of Duty 2, Call of Duty 3 and Call of Duty: WWII. Not to mention that Sledgehammer Games went through development hell on the game, in the midst of a frightening pandemic.
Regardless, Activision Blizzard is now looking forward to Infinity Ward’s Call of Duty: Modern Warfare II, which will reportedly be the final “yearly” title to arrive later this year before the series sees reported bi-annual releases. We’ll have to see what unfolds.
Check out our review of Call of Duty: Vanguard here!
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