Now here’s a story from the “what the heck just happened” department.
An interesting promotion was set to take place in Australia this week, with McDonald’s hosting game streams and offering up one of 50 specially designed DualSense PlayStation 5 controllers for gamers to get their hands on. As you can see from the picture above, the controller is…interesting, to say the least. It features a number of products from the McDonald’s line-up, including its
traditional Big Mac and fries.
It’s a neat idea, don’t get us wrong. But this controller seems a bit…commercialized? Granted, Microsoft did just release a trio of special Space Jam controllers to celebrate the release of its sequel, A New Legacy, so it’s more commonplace than you think.
But McDonald’s made a crucial mistake here – it failed to ask Sony for permission to use the DualSense in the giveaway.
It turns out you need Sony’s go-ahead to take part, especially involving one of its hottest products on the market right now. As such, McDonald’s is no longer giving away the controllers.
In a follow-up to the story, the company noted,
“Unfortunately, McDonald’s stream week has been postponed and won’t be going ahead this Sunday. We are unable to confirm a new date for the proposed event at this time. We will have some great prizing including Macca’s 50th Birthday Hoodies and 50 channel subscriptions for each streamer to give away. We will be in contact with the new timing as soon as we have it confirmed.
Sony PlayStation has not authorized the use of its controller in promotional materials related to the proposed Stream Week event and we apologize for any inconvenience caused. McDonald’s stream week has been postponed and Sony PlayStation controllers will not be included in the giveaway.”
Um, whoops. Hopefully, McDonald’s will get the McMatter cleared up and proceed with the giveaway. We’ll see what happens in the days ahead.
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